![What Are Georeferenced Data And What Use Does It Have In Market Research?
They are those that have among their attributes, at least, latitude, longitude and datum
Validate that interviews are held at the agreed site
Set accurate locations for various purposes
Be a starting point for pattern identification
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/06/2023-06-30-EN-1024x536.jpg)
What Are Georeferenced Data And What Use Does It Have In Market Research?
![What Are Georeferenced Data And What Use Does It Have In Market Research?
They are those that have among their attributes, at least, latitude, longitude and datum
Validate that interviews are held at the agreed site
Set accurate locations for various purposes
Be a starting point for pattern identification
Source: Staff, 2023, Acertiva](https://blog.acertiva.com/wp-content/uploads/2023/06/2023-06-30-EN-1024x536.jpg)
To get to know consumers we can collect countless data and information. The quantity and its nature depend on the objectives to be pursued. Among them we find the location that is fundamental in Geomarketing studies. Perhaps the most common example of this type of data is that of a point with geographic coordinates: latitude and longitude. It should be… Leer más →