Why Are In-Depth Interviews Worth It?
Categoría: In-depth interviews
4 Reasons to Choose In-Depth Interviews
There are multiple qualitative techniques that we can use in Market Research. Choosing one or the other depends on several factors. Among these we find the budget and time available, the background of data and information to which we have access and the accessibility to people who could collaborate in our studies. In-depth interviews are a tool that can help… Leer más →
What Uses Do In-Depth Interviews Have?
Why Do In-Depth Interviews?
Within Market Research there are countless techniques and tools that allow us to deepen our knowledge of people’s decision-making motives. Each of these alternatives serves to cover specific objectives and therefore their choice at a given moment must be made carefully to avoid redoing phases. Within the techniques that can be included in both the quantitative and qualitative analysis approach,… Leer más →