Categoría: In-depth interviews

Fotografía de una entrevista. Imagen de Tammy Duggan-Herd en Pixabay. (Español) / Fotografia de uma entrevista. Imagem de Tammy Duggan-Herd no Pixabay. (Português) / Photograph of an interview. Image by Tammy Duggan-Herd on Pixabay. (English)

4 Reasons to Choose In-Depth Interviews

There are multiple qualitative techniques that we can use in Market Research. Choosing one or the other depends on several factors. Among these we find the budget and time available, the background of data and information to which we have access and the accessibility to people who could collaborate in our studies. In-depth interviews are a tool that can help… Leer más →

Notebook with pencil (English) Libreta con bolígrafo (Español) Caderno com caneta (Português)

Why Do In-Depth Interviews?

Within Market Research there are countless techniques and tools that allow us to deepen our knowledge of people’s decision-making motives. Each of these alternatives serves to cover specific objectives and therefore their choice at a given moment must be made carefully to avoid redoing phases. Within the techniques that can be included in both the quantitative and qualitative analysis approach,… Leer más →