Categoría: Language

Fotografía de un libro abierto con unos anteojos encima. Imagen de fernando zhiminaicela en Pixabay. (Español) / Fotografia de um livro aberto com óculos. Imagem de fernando zhiminaicela no Pixabay. (Português) / Photograph of an open book with glasses on it. Image by fernando zhiminaicela on Pixabay. (English)

How Important Is The Use Of Language In Market Research?

Each language is a universe by itself. In the use and order of their words, historical and behavioral aspects of each people can be traced. The social sciences, among which we find Sociology and Geography, are very aware of this and usually dedicate several studies on the subject. Market Research is no stranger to this practice and pays a lot… Leer más →

The language barrier in market research

Globalization has brought many challenges when it comes to understanding people and their decisions. One of them is the one concerning the language: we do not all speak the same mother tongue. Although it is desirable for analysts to know more than one language, in reality there are limitations for natives of one tongue to master another or more languages.… Leer más →