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Categoría: Market research
What Reasons Justify Hiring Market Research Services?
Why Should You Hire Market Research Services?
Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →
What Topics Are Evaluated In A Strategic Market Study?
What Aspects Are Reviewed In A Strategic Market Research Project?
There are multiple objectives that can be pursued in Market Research projects. Some studies will be exploratory and are limited to knowing the general characteristics of a sector. At other times the goal will be to test a hypothesis. In some more situations, a study that is repeated constantly over time will be followed up. However, there will be market… Leer más →
What Are The 4 Main Types Of Marketing Research?
What Types Of Market Research Are There?
Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →
What Parameters Should Be Considered When Choosing A Methodology?
Various interested parties such as customers, analysts, suppliers and consumers are involved in the execution of market research. Satisfying everyone’s needs is a great responsibility since in case of making a mistake, unnecessary expenses are incurred. Among the aspects to define when planning a study are the methodology and choice of techniques. To choose one of these, all the circumstances… Leer más →
What Lessons Did COVID-19 Give Market Research?
At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →
Why Celebrate International Market Research Day?
On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →