
What Uses Can ChatGPT Have In Market Research?

In recent days, the launch of the fourth version of ChatGPT has taken center stage. This Artificial Intelligence has surprised locals and strangers for its possible uses. Some people have used it to solve tasks and answer questions. Others have thought about the threat it represents for some business models such as web page search engines. In any case, it… Leer más →
The world market is huge and made up of many regions and countries. Based on the purposes that are had from the beginning, it can be classified into one number or another of subdivisions. To cite an example, the ESOMAR or European Society for Opinion and Marketing for its acronym in English contemplates dividing it into at least seven regions:… Leer más →
This day various activities are carried out within the framework of International Women’s Day. March 8 symbolizes the fight for the recognition of women in all facets of life. This situation is preceded by inequality in access to income and equitable rights between genders. In Latin America, this problem is deeply rooted given the historical development of the region. Within… Leer más →
Marketing is a discipline that seeks to enhance the performance of brands. This task is extremely complex and requires various sciences and specialties to meet its objectives. Market Research aims to know in detail the suppliers and consumers as well as the elements that influence each other. Years ago there was only talk of 4 p: place, price, product and… Leer más →
El Marketing es una disciplina que busca potencializar el desempeño de las marcas. Esta tarea es sumamente compleja y requiere de diversas ciencias y especialidades para cumplir sus objetivos. La Investigación de Mercados tiene como objetivo conocer al detalle a los ofertantes y consumidores así como los elementos que influyen entre ellos. Hace años se hablaba sólo de 4 p:… Leer más →