Categoría: Market research

Fotografía cenital de dos personas trabajando en equipo. Imagen de adoxkochi en Pixabay. (Español) / Fotografia aérea de duas pessoas trabalhando em equipe. Imagem de adoxkochi no Pixabay. (Português) / Overhead photograph of two people working as a team. Image by adoxkochi on Pixabay. (English)

Why Should You Hire Market Research Services?

Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →

Fotografía de las manos de una persona trabajando en una laptop. Imagen de Niklas Patzig en Pixabay. (Español) / Fotografia das mãos de uma pessoa trabalhando em um laptop. Imagem de Niklas Patzig do Pixabay. (Português) / Photograph of the hands of a person working on a laptop. Image by Niklas Patzig from Pixabay. (English)

What Types Of Market Research Are There?

Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →

Ilustración de una serie de puertas. Imagen de Arek Socha en Pixabay. (Español) / Ilustração de uma série de portas. Imagem de Arek Socha do Pixabay. (Português) / Illustration of a series of doors. Image by Arek Socha from Pixabay. (English)

What Parameters Should Be Considered When Choosing A Methodology?

Various interested parties such as customers, analysts, suppliers and consumers are involved in the execution of market research. Satisfying everyone’s needs is a great responsibility since in case of making a mistake, unnecessary expenses are incurred. Among the aspects to define when planning a study are the methodology and choice of techniques. To choose one of these, all the circumstances… Leer más →

Fotografía de un cubrebocas KN95. Imagen de Alexandra_Koch en Pixabay. (Español) / Fotografia de uma máscara KN95. Imagem de Alexandra_Koch do Pixabay. (Português) / Photograph of a KN95 mask. Image by Alexandra_Koch from Pixabay. (English)

What Lessons Did COVID-19 Give Market Research?

At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →

Fotografía de una agenda, gafas, pluma, gráficos y una taza con café. Imagen de Imagen de Dmitriy en Pixabay. (Español) / Fotografia de uma agenda, copos, caneta, gráficos e uma xícara de café. Imagem por Imagem de Dmitriy no Pixabay. (Português) / Photograph of an agenda, glasses, pen, graphs and a cup of coffee. Image by Image by Dmitriy on Pixabay. (English)

Why Celebrate International Market Research Day?

On May 2, the IMRD23 was held in several countries around the world. This celebration is promoted by ESOMAR or European Society for Opinion and Market Research for its acronym. Beyond being a mere commemoration of the work that thousands of people do every day to get to know people, it also serves as a stop along the way. With… Leer más →