Categoría: Qualitative Research

Fotografía de dos turistas en medio de una plaza llena de gente. Imagen de anvel en Pixabay. (Español) / Fotografia de dois turistas no meio de uma praça lotada. Imagem de anvel no Pixabay. (Português) / Photograph of two tourists in the middle of a crowded square. Image by anvel on Pixabay. (English)

How Much Does Sample Size Matter?

Getting to know people represents many challenges for market analysts. Among the issues that attract the most attention from insiders and outsiders is clearly determining how many consumers should participate in our projects. This is because the ideal would be to be able to get to know all the individuals in a given population. Although with the advancement of the… Leer más →

Fotografías de una fila de universitarias graduadas saltando felices. Imagen de Pham Trung Kien en Pixabay. (Español) / Fotografias de uma fileira de universitárias pulando alegremente. Imagem de Pham Trung Kien no Pixabay. (Português) / Photographs of a row of university graduates jumping happily. Image by Pham Trung Kien on Pixabay. (English)

What Market Studies Can Be Done In The Educational Sector?

The market has multiple specialty sectors. Among these is the educational one. This sector can be classified into different classes depending on the chosen parameter. For example, if we stick to the type of resources obtained, we have public ones (most numerous in Mexico), hybrid ones (exceptional in LATAM), and private ones (most common in Brazil). Generally, it is the… Leer más →

Fotografía de una persona en una videollamada. Imagen de Tumisu en Pixabay. (Español) / Fotografia de uma pessoa em uma videochamada. Imagem de Tumisu no Pixabay. (Português) / Photograph of a person on a video call. Image by Tumisu on Pixabay. (English)

What Can You Do In Online Focus Groups?

In-person activities require many resources. They imply having an adequate physical space and all the necessary technical requirements to carry out all the scheduled tasks. Likewise, it is necessary that this site be easily accessible for people invited to go to it. Despite its strengths, today we have the possibility of developing these same activities online. The SarsCov2 pandemic has… Leer más →