The task of understanding people through their purchasing decisions is very complex. Human beings possess a complexity that both fascinates and challenges researchers who dare to delve into our behavior. Within Market Research there are two major approaches to fulfill this mission: the quantitative and qualitative ones. In other entries in this blog we have expanded some data and information… Leer más →
We live in an increasingly interconnected and fast world. A few decades ago, innovations took a few years to spread throughout the world. Do you remember the premieres of the highest-grossing movies? Before they were not released all over the world at the same time and we had to wait for it to arrive in theaters in our city with… Leer más →
Within Market Research there are countless techniques and tools that allow us to deepen our knowledge of people’s decision-making motives. Each of these alternatives serves to cover specific objectives and therefore their choice at a given moment must be made carefully to avoid redoing phases. Within the techniques that can be included in both the quantitative and qualitative analysis approach,… Leer más →
When we carry out market studies in which we approach people to obtain data and information from them, we can find many possibilities. In an ideal world, we expect to collect everything that was planned in the design of the research protocol. However, reality is often challenging and always forces us to face obstacles to successfully complete our studies. One… Leer más →
Human behavior is highly complex. Even today there are great enigmas about how our reasoning works. It is fascinating to understand that a biological organ like our brain is still a powerful natural computer that is capable of making modern supercomputers look like mere attempts to emulate bilogy. Within this dichotomy we also find the capacities of our mind to… Leer más →
Nothing in life is immutable. Even brands with a long history have faced, at some point, a transformation in their name or identity. These changes are not an easy challenge to tackle. There are many elements to take into account for a successful brand transformation and not the prelude to downfall and oblivion. When well executed, rebranding campaigns manage to… Leer más →
Despite the fact that nowadays it is possible to apply research methodologies that reach a large percentage of people, quantitative data collection techniques that use samples are still used in Latin America. As we have mentioned in other posts on this blog, it is an impossible task for most brands to carry out a census to know their consumers. That… Leer más →
On October 20, 2010, the United Nations Organization determined that World Statistics Day would be celebrated on that date every five years. This branch of Mathematics is one of the most consolidated tools within Marketing. Without it almost no quantitative study could be carried out. Even being trained in this area is considered essential for those who are dedicated to… Leer más →
Market research is a group of techniques applied to understand consumers and suppliers. Over time these techniques are increasingly sophisticated and numerous. However, within the large classes of methodologies that we have available to study people, the quantitative one stands out because it offers us the possibility of anticipating behaviors based on mathematical calculations. Regardless of the passage of time,… Leer más →
