Categoría: Tips

Fotografía de una entrevista. Imagen de Tammy Duggan-Herd en Pixabay. (Español) / Fotografia de uma entrevista. Imagem de Tammy Duggan-Herd no Pixabay. (Português) / Photograph of an interview. Image by Tammy Duggan-Herd on Pixabay. (English)

4 Reasons to Choose In-Depth Interviews

There are multiple qualitative techniques that we can use in Market Research. Choosing one or the other depends on several factors. Among these we find the budget and time available, the background of data and information to which we have access and the accessibility to people who could collaborate in our studies. In-depth interviews are a tool that can help… Leer más →

Fotografía de las manos de una persona programando frente a varios monitores. Imagen de ApexDigitalAgency en Pixabay. (Español) / Fotografia das mãos de uma pessoa programando em frente a vários monitores. Imagem de ApexDigitalAgency no Pixabay. (Português) / Photograph of a person's hands programming in front of several monitors. Image by ApexDigitalAgency on Pixabay. (English)

4 Good Practices For Programming Online Questionnaires

In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →

Fotografía de una pluma sobre una agenda. Imagen de Uwe Kern en Pixabay. (Español) / Fotografia de uma caneta em uma agenda. Imagem de Uwe Kern no Pixabay. (Português) / Photograph of a pen on an agenda. Image by Uwe Kern on Pixabay. (English)

4 Tips For Developing Complex Market Studies

We live in an environment that is subject to endless variables that can change at the least expected moment. The SarsCov2 pandemic and the war conflicts of recent years are some examples of this reality. Although it is not possible to completely eliminate the lack of certainty in a system, it is possible to know the aspects that most influence… Leer más →

Fotografía de una sala con cocina. Imagen de R-region en Pixabay. (Español) / Fotografia de uma sala com cozinha. Imagem da região R no Pixabay. (Português) / Photograph of a room with a kitchen. Image by R-region on Pixabay. (English)

What Aspects Should Be Taken Into Consideration When Doing A Central Location Test?

The organoleptic experience induces many purchasing decisions. It is for this reason that some Market Research projects require carrying out tests with people whose purpose is to evaluate and deepen the perceptions derived from the visual, tactile, olfactory, auditory and gustatory characteristics of a product. For now and despite great advances in technology, it is very difficult to measure these… Leer más →

Fotografía de las manos de una persona trabajando en una laptop. Imagen de Niklas Patzig en Pixabay. (Español) / Fotografia das mãos de uma pessoa trabalhando em um laptop. Imagem de Niklas Patzig do Pixabay. (Português) / Photograph of the hands of a person working on a laptop. Image by Niklas Patzig from Pixabay. (English)

What Types Of Market Research Are There?

Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →