Categoría: Tips

Fotografía de la ciudad de Sao Paulo. Imagen de Luciano Teixeira en Pixabay. (Español) / Fotografia da cidade de São Paulo. Imagem de Luciano Teixeira no Pixabay. (Português) / Photography of the city of Sao Paulo. Image by Luciano Teixeira on Pixabay. (English)

4 Tips For Conducting Interviews At Busy Points

Knowing consumers involves collecting data and information from them. Nowadays there are many means to accomplish this task. Thanks to the Internet we can access a previously only imagined volume of this valuable raw material for Market Research. However, in Latin America some forms of collection still persist that are well worth remembering today. Conducting interviews at busy points has… Leer más →

Fotografía de una entrevista. Imagen de Tammy Duggan-Herd en Pixabay. (Español) / Fotografia de uma entrevista. Imagem de Tammy Duggan-Herd no Pixabay. (Português) / Photograph of an interview. Image by Tammy Duggan-Herd on Pixabay. (English)

4 Reasons to Choose In-Depth Interviews

There are multiple qualitative techniques that we can use in Market Research. Choosing one or the other depends on several factors. Among these we find the budget and time available, the background of data and information to which we have access and the accessibility to people who could collaborate in our studies. In-depth interviews are a tool that can help… Leer más →

Fotografía de las manos de una persona programando frente a varios monitores. Imagen de ApexDigitalAgency en Pixabay. (Español) / Fotografia das mãos de uma pessoa programando em frente a vários monitores. Imagem de ApexDigitalAgency no Pixabay. (Português) / Photograph of a person's hands programming in front of several monitors. Image by ApexDigitalAgency on Pixabay. (English)

4 Good Practices For Programming Online Questionnaires

In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →

Fotografía de una pluma sobre una agenda. Imagen de Uwe Kern en Pixabay. (Español) / Fotografia de uma caneta em uma agenda. Imagem de Uwe Kern no Pixabay. (Português) / Photograph of a pen on an agenda. Image by Uwe Kern on Pixabay. (English)

4 Tips For Developing Complex Market Studies

We live in an environment that is subject to endless variables that can change at the least expected moment. The SarsCov2 pandemic and the war conflicts of recent years are some examples of this reality. Although it is not possible to completely eliminate the lack of certainty in a system, it is possible to know the aspects that most influence… Leer más →