Categoría: Trends

Fotografía de un semáforo con las luces amarilla y roja iluminadas sobre el paisaje de una ciudad. Imagen de WikimediaImages en Pixabay. (Español) / Fotografia de um semáforo com luzes amarelas e vermelhas iluminadas sobre uma paisagem urbana. Imagem do WikimediaImages no Pixabay. (Português) / Photograph of a traffic light with yellow and red lights illuminated against a city landscape. Image from WikimediaImages on Pixabay. (English)

What Is Left To Do In Times Of Uncertainty?

Market Research is a discipline that is used to reduce the gap between doubt and certainty. It is true that uncertainty can never be zero because it is impossible to have control over all variables. This principle takes on greater weight when we refer to systems such as the exchange of products and services for money. We are generally faced… Leer más →

Fotografía de un barco carguero en alta mar. Imagen de Thanasis Papazacharias en Pixabay. (Español) / Fotografia de um navio cargueiro em alto mar. Imagem de Thanasis Papazacharias no Pixabay. (Português) / Photograph of a cargo ship at sea. Image by Thanasis Papazacharias on Pixabay. (English)

And Now With The Trade War, What?

2025 began with the promise of great challenges given the circumstances inherited from the immediate past and in light of the economic and political events that were already on the agenda before even eating the grapes on December 31. However, some people might feel that January was more than dizzying. And the perception described is not for less. The tension… Leer más →

Fotografía de un calendario. Image by congerdesign from Pixabay. (Español) / Fotografia de um calendário. Imagem de congerdesign da Pixabay. (Português) / Photograph of a calendar. Image by congerdesign from Pixabay. (English)

Which Trends Dominated Market Research In 2024?

The year is about to end and with it a period full of great challenges and novelties. Our segment has been full of transformations that have raised serious debates about the suitability of certain solutions and the future that awaits a significant number of workers. We have recorded some of these topics in our blog. Today we want to take… Leer más →

Fotografía de la cabeza de un perro que ve a la lente de la cámara descansando sobre una laptop abierta. Imagen de Martine Auvray en Pixabay. (Español) / Fotografía a cabeça de um cachorro que estava na lente da câmera descansando sobre um laptop aberto. Imagem de Martine Auvray no Pixabay. (Português) / Photograph of a dog's head seen through the camera lens resting on an open laptop. Image by Martine Auvray on Pixabay. (English)

Are Artificial Intelligence Analysts Still Needed?

The 21st century is a time when many solutions based on technology and computing that our parents and grandmothers could only dream of have materialized. However, the result of their existence does not seem to be the utopia that was imagined decades ago. Market Research is not alien to this reflection. Although many processes in our segment are faster and… Leer más →

Fotografía de una gran planta industrial. Imagen de tasukaran en Pixabay. (Español) / Fotografia de uma grande planta industrial. Imagem de tasukaran no Pixabay. (Português) / Photograph of a large industrial plant. Image by tasukaran on Pixabay. (English)

How Does Market Research Help With Feasibility Studies?

There are many decisions that must be made when deciding to participate in the market. In many cases, these choices are made by brands or companies that already exist and have a certain track record. However, sometimes you want to start from scratch or enter an unknown region. It is in these circumstances that we talk about evaluating all possible… Leer más →