
Parameters To Evaluate To Choose Between Using Software Or Programming

One of the most common activities within Market Research is the analysis of data and information. Accomplishing this task can sometimes represent a challenge for more than one analyst. However, thanks to the technologies that we have at our disposal today, the execution of these functions can be simplified to spend the recovered time on higher value activities. For the… Leer más →
The world has made progress in building a new normal as the severity of the COVID-19 pandemic has decreased. One of the changes that the health contingency helped accelerate in various regions was the adoption of online solutions for the vast majority of our daily activities. Market Research was no exception and to continue with the operation, a large part… Leer más →
In recent days, the launch of the fourth version of ChatGPT has taken center stage. This Artificial Intelligence has surprised locals and strangers for its possible uses. Some people have used it to solve tasks and answer questions. Others have thought about the threat it represents for some business models such as web page search engines. In any case, it… Leer más →
The 21st century has brought with it a series of transformations in science and everyday life. Things that we thought were far away in the 20th century, such as video conferencing and international mass travel, were only dreams for our grandparents. These transformations have also reached the practice of Market Research. Trends like Neuromarketing and online panels are now possible… Leer más →
In the last weeks of 2022, the emergence of ChatGPT gained a lot of attention. The reason? Those who have had the opportunity to use it have been surprised by its ability to answer a wide variety of questions with expressions almost as colloquial as if we were chatting with a real person. And it is that ChatGPT is a… Leer más →