Four Tips To Increase The Participation Rate In Market Studies
Categoría: Trends
How To Encourage People’s Participation In Market Research?
To obtain findings it is necessary to obtain the raw material of Market Research: data and information. In some cases the latter can be achieved through office investigations. However, in some projects it is not enough to do a documentary review. When it is necessary to approach consumers, there are many elements at play that define the ease with which… Leer más →
Four Topics To Keep In Mind When Conducting Studies In Multiple Countries
What Aspects Should Be Observed When Conducting Studies in Multiple Countries?
The globalized world is a reality that many of us no longer question. After the COVID-19 pandemic, which continues to cause effects in the world, we see that what happens in a distant point on the globe ends up affecting all territories. Although this was also true in the past, the rate of dispersion of effects was slower and rarely… Leer más →
Why Is There A Perceived Glass Ceiling To Access Market Research Services?
Is There A Glass Ceiling For Market Research Clients?
At school we are taught that each person who has something to offer can use Marketing tools and solutions to enhance their value proposition. Our discipline covers multiple areas that few people can cover in their entirety and with competence in each of these. It is a classic and almost an obligation to remember the four «P’s»: the product, the… Leer más →
Four Advantages Of The In-Person Format In Market Research
Does It Make Sense To Return To In-Person Format In Market Research?
Last week we covered four advantages of the virtual format. The world learned to adopt internet-based solutions thanks to the pandemic. This turned out to be a catalyst that led many people to take a step forward to learn its use even at an elementary level. However, in recent weeks there has been an abrupt return to the in-person format… Leer más →
Is the Online Format Worth It In The New Normal In Market Research?
In these first days of 2024 many people have begun to fulfill their New Year’s resolutions. Among them is assuming life as if the COVID-19 pandemic had not occurred. Although it is true that the World Health Organization declared in May of last year that the Health Emergency due to this disease had ended, this was not the case for… Leer más →
What Trends Dominate In The Toy Industry?
