Categoría: Trends

Fotografía de una bombilla lanzando una chispa - Imagen de Theo Crazzolara en Pixabay (Español) / Fotografia de uma lâmpada soltando uma faísca - Imagem de Theo Crazzolara do Pixabay (Português) / Photograph of a light bulb giving off a spark - Image by Theo Crazzolara from Pixabay (English)

4 Potential Uses Of Artificial Intelligence In Market Research

In recent days, the launch of the fourth version of ChatGPT has taken center stage. This Artificial Intelligence has surprised locals and strangers for its possible uses. Some people have used it to solve tasks and answer questions. Others have thought about the threat it represents for some business models such as web page search engines. In any case, it… Leer más →

Imagen de un rostro fundido con líneas de código de programación - Imagen de Gerd Altmann en Pixabay (Español) / Imagem de um molde de rosto com linhas de código de programação - Imagem de Gerd Altmann do Pixabay (Português) / Image of a face cast with lines of programming code - Image by Gerd Altmann from Pixabay (English)

What New Trends Are In Store For Market Research?

The 21st century has brought with it a series of transformations in science and everyday life. Things that we thought were far away in the 20th century, such as video conferencing and international mass travel, were only dreams for our grandparents. These transformations have also reached the practice of Market Research. Trends like Neuromarketing and online panels are now possible… Leer más →

Composición gráfica de una mano humana saludando a otra virtual que sale desde el monitor de una computadora portátil. (español) / Composição gráfica de uma mão humana cumprimentando uma virtual que sai de um monitor de laptop. (Português) / Graphic composition of a human hand greeting a virtual one that comes out from a laptop monitor (English)

Did The Revolution Come Through ChatGPT?

In the last weeks of 2022, the emergence of ChatGPT gained a lot of attention. The reason? Those who have had the opportunity to use it have been surprised by its ability to answer a wide variety of questions with expressions almost as colloquial as if we were chatting with a real person. And it is that ChatGPT is a… Leer más →