![FOUR RELEVANT ASPECTS IN THE USE OF LANGUAGE IN MARKET RESEARCH
Close up. Depending on this, people will express themselves in one way or another.
Vocabulary. It is recommended to use simple and universally used words.
Synonyms. Its use must be measured and with certainty of its equivalence.
Loans. Some cultures do not accept foreign words in the same way.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/05/2024-05-24-EN-1024x536.jpg)
Four Relevant Aspects In The Use Of Language In Market Research
![FOUR RELEVANT ASPECTS IN THE USE OF LANGUAGE IN MARKET RESEARCH
Close up. Depending on this, people will express themselves in one way or another.
Vocabulary. It is recommended to use simple and universally used words.
Synonyms. Its use must be measured and with certainty of its equivalence.
Loans. Some cultures do not accept foreign words in the same way.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/05/2024-05-24-EN-1024x536.jpg)
Each language is a universe by itself. In the use and order of their words, historical and behavioral aspects of each people can be traced. The social sciences, among which we find Sociology and Geography, are very aware of this and usually dedicate several studies on the subject. Market Research is no stranger to this practice and pays a lot… Leer más →