The 21st century is a time when many solutions based on technology and computing that our parents and grandmothers could only dream of have materialized. However, the result of their existence does not seem to be the utopia that was imagined decades ago. Market Research is not alien to this reflection. Although many processes in our segment are faster and… Leer más →
Reducing uncertainty in organizational decision-making is one of the main objectives of market studies. To solve this goal there are multiple techniques and sources that we can use. Document review is one of these. Last week we started a list of original sources that can be used by analysts. It should be noted that for the purposes of this blog… Leer más →
The task of market analysts has several facets. Among these we can find the review of documents since it provides multiple findings that other techniques cannot cover. Possibly the review of primary sources is the basis of any study outside and within our segment. The difficulty of this task lies in the fact that resources and skills are needed to… Leer más →
Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →
Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →
