Etiqueta: Desktop research

Fotografía de una pila de revistas. Imagen de jacqueline macou en Pixabay. (Español) / Fotografia de uma pilha de revistas. Imagem de Jacqueline Macou no Pixabay. (Português) / Photograph of a stack of magazines. Image by Jacqueline Macou on Pixabay. (English)

What Original Sources Are Used In Market Research? Part II

Reducing uncertainty in organizational decision-making is one of the main objectives of market studies. To solve this goal there are multiple techniques and sources that we can use. Document review is one of these. Last week we started a list of original sources that can be used by analysts. It should be noted that for the purposes of this blog… Leer más →

Fotografía de pila de revistas abiertas. Imagen de Arturo Añez en Pixabay. (Español) / Fotografia de uma pilha de revistas abertas. Imagem de Arturo Añez no Pixabay. (Português) / Photograph of stack of open magazines. Image by Arturo Añez on Pixabay. (English)

What Original Sources Are Used In Market Research?

The task of market analysts has several facets. Among these we can find the review of documents since it provides multiple findings that other techniques cannot cover. Possibly the review of primary sources is the basis of any study outside and within our segment. The difficulty of this task lies in the fact that resources and skills are needed to… Leer más →

Fotografía de un analista realizando investigación de escritorio. Imagen de StartupStockPhotos en Pixabay. (Español) / Fotografia de um analista fazendo pesquisa documental. Imagem de StartupStockPhotos no Pixabay. (Português) / Photograph of an analyst doing desk research. Image by StartupStockPhotos on Pixabay. (English)

Why Do Desktop Research?

Market Research has many alternatives to meet people. Among all the techniques we find Desktop Research. Also known as cabinet study, it is a methodology that allows us to investigate niches and market segments of which we do not know much at first. Because it is a documentary technique and given its scope, it may not be widely used. However,… Leer más →

Imagen ilustrativa de una laptop y una computadora de escritorio (español) / Illustrative image of a laptop and a desktop computer ( English) / Imagem ilustrativa de um notebook e um computador desktop (Português)

What Scope Does Desktop Research Have?

Many techniques can be used to achieve the objectives of Marketing Research. The methods chosen to answer study questions will depend on the nature of each project. Within the quantitative and qualitative methodologies we find Desk Research. The review of sources is perhaps one of the ways of answering questions that is most linked to academic activity at Universities. However,… Leer más →