We live in a world that is becoming more competitive and dynamic. Previously, customer and supplier retention was somewhat more stable. For this reason, changes used to be the exception rather than the rule. However, this situation has changed in our time, and it is necessary to assume that updating databases is a permanent investment, rather than a sporadic one.… Leer más →
Many of us are in the retail industry for one reason or another. When we think about who can benefit from Market Research, we usually think of large companies that can afford generous budgets and personnel to conduct sophisticated and innovative studies. However, the truth is that the vast majority of businesses in the world are made up of countless… Leer más →
In law, there is a concept that indicates that the realm of the possible lies within what is and what should be. In other words, you could think of expectations and reality. When faced with a consumer and brand knowledge project, we must be very careful to fully meet all specific objectives with the available resources. However, there are several… Leer más →
The month of March 2025 closed with several news stories that shocked the world. However, one event captured the attention of everyone. While Myanmar was reeling from the aftermath of an earthquake, thousands of people online enjoyed the new artificial intelligence tool ChatGPT, which allows an image to be adapted to the illustration styles of various artists and studios. Although… Leer más →
Brand and consumer research is often viewed as a monopoly of large companies in a series of very specific categories. Among these, we can list large supermarket chains, pharmaceutical companies, and consumer product groups. However, there are many possibilities when it comes to implementing data analysis and market information projects. In a world of highly specialized human activities, we have… Leer más →
