What Are Georeferenced Data And What Use Does It Have In Market Research?
Etiqueta: Georeferenced data
Why Georeference In Market Research?
To get to know consumers we can collect countless data and information. The quantity and its nature depend on the objectives to be pursued. Among them we find the location that is fundamental in Geomarketing studies. Perhaps the most common example of this type of data is that of a point with geographic coordinates: latitude and longitude. It should be… Leer más →