Four Relevant Aspects In The Use Of Language In Market Research
Etiqueta: Language
How Important Is The Use Of Language In Market Research?
Each language is a universe by itself. In the use and order of their words, historical and behavioral aspects of each people can be traced. The social sciences, among which we find Sociology and Geography, are very aware of this and usually dedicate several studies on the subject. Market Research is no stranger to this practice and pays a lot… Leer más →
Four Translation Solutions In Market Research
What Alternatives Are There To Do Translations In Market Research?
Today we live in an interconnected world. What happens in one place can affect its opposite relatively quickly and easily. We suffered an example of this phenomenon in the COVID-19 health emergency. A pathogen managed to travel across the globe, putting us in a crisis of which we had no recent history. The exchange of ideas and knowledge involves the… Leer más →
The language barrier in market research
Globalization has brought many challenges when it comes to understanding people and their decisions. One of them is the one concerning the language: we do not all speak the same mother tongue. Although it is desirable for analysts to know more than one language, in reality there are limitations for natives of one tongue to master another or more languages.… Leer más →