
Four Key Points That Every Brief Should Have

Imagine this scene. You are working on or are in charge of a business plan for a brand. You have a lot of questions about it. When you start to outline the project you realize that you are missing a lot of data and information. Since the company you are in does not have its own market intelligence department or… Leer más →
A long time ago you may have had a great idea. Over the years it prospered based on shared and personal effort. However, competition and changes in consumer needs can erode a brand that seemed solid until very recently. For this reason, it is a continuous process to innovate in every sense. Otherwise, you run the risk of being out… Leer más →
Establishments that serve food are one of the many sectors that can benefit from market studies. This investment makes more sense when you know that the budgets put to work in this area are much larger than those of other segments. Before hiring staff, looking for a good location or acquiring all the perishable supplies, it is worth paying close… Leer más →
There are many specialty segments in the market. This makes it difficult in practice for the same agency to cover each and every one of these. The human and technical resources required to address all sectors would be large. This situation is also exemplified in a popular saying that says «he who covers a lot, takes little.» However, it is… Leer más →
Today we live in an interconnected world. What happens in one place can affect its opposite relatively quickly and easily. We suffered an example of this phenomenon in the COVID-19 health emergency. A pathogen managed to travel across the globe, putting us in a crisis of which we had no recent history. The exchange of ideas and knowledge involves the… Leer más →
Hoje vivemos em um mundo interconectado. O que acontece num lugar pode afetar o seu oposto de forma relativamente rápida e fácil. Sofremos um exemplo desse fenômeno na emergência sanitária da COVID-19. Um agente patogénico conseguiu viajar por todo o mundo, colocando-nos numa crise da qual não tínhamos história recente. A troca de ideias e conhecimentos envolve a interacção de… Leer más →