
What Good Practices Can We Follow When Programming Questionnaires?

In other entries in our weekly blog we have addressed the enormous competitive advantages offered by having programmers and engineers in Market Research work teams. After the COVID-19 pandemic began, it became more evident that online solutions are now the present of our lives. Our segment was no exception and now much progress has been made in launching projects that… Leer más →
One of the most common activities within Market Research is the analysis of data and information. Accomplishing this task can sometimes represent a challenge for more than one analyst. However, thanks to the technologies that we have at our disposal today, the execution of these functions can be simplified to spend the recovered time on higher value activities. For the… Leer más →
The interactions between people who offer and request products and services is an interdisciplinary task. Although there are marketers, it requires the skills and knowledge of various professions in order to obtain realistic insights. Among the most visible professions in market research we find Statistics, Probability, Psychology, Economics and Geography. However, one profession has begun to gain more weight among… Leer más →