
Why Is It Convenient For You To Have Strategic Market Research Allies?

Company growth is inevitable when markets are not saturated and companies develop their business plans effectively. Brand expansion sometimes involves leaving the borders of the country where the parent company was born. For this reason, projects to reach new geographies imply a capital complexity and the requirement is to know economic and legal realities different from those of all life.… Leer más →
Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →
There are multiple objectives that can be pursued in Market Research projects. Some studies will be exploratory and are limited to knowing the general characteristics of a sector. At other times the goal will be to test a hypothesis. In some more situations, a study that is repeated constantly over time will be followed up. However, there will be market… Leer más →