Market research is not only focused on understanding the supply and demand of mass consumer products in supermarkets. Studies are also carried out in specialized segments. One of these sectors is that of Medicine. Laboratories and brands in the healthcare segment carry out research every year to better understand people and their needs in terms of prevention and health care.… Leer más →
Most could only conceive of market research as an exclusive activity of the private sector. However, media agencies also collaborate with the public sector. This is due to the fact that government institutions do not usually have the experience to understand consumers and therefore contract the services of market analysts to fulfill different purposes. Amid the health contingency due to… Leer más →
