![FOUR RESOURCES FOR DEVELOPING CUSTOMER SATISFACTION STUDIES
Customer databases. The more up-to-date and valid the records are, the more effective they are.
Regular monitoring. They lead to robust analysis of experience trends.
Social networks. Consumers often express their feelings on these platforms.
Consumer trends. They can be monitored with news and consumer testimonials.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/08/2024-08-02-EN-1024x536.jpg)
Four Resources For Developing Customer Satisfaction Studies
![FOUR RESOURCES FOR DEVELOPING CUSTOMER SATISFACTION STUDIES
Customer databases. The more up-to-date and valid the records are, the more effective they are.
Regular monitoring. They lead to robust analysis of experience trends.
Social networks. Consumers often express their feelings on these platforms.
Consumer trends. They can be monitored with news and consumer testimonials.
Source: Staff, 2024, Acertiva](https://blog.acertiva.com/wp-content/uploads/2024/08/2024-08-02-EN-1024x536.jpg)
A popular saying goes that “one redhead is better than a thousand discolored ones.” This adage also applies to Market Research. Consumers have a lot to say about their shopping experiences, but they don’t always find the way and means to confess it. They usually express their impressions with action. A bad experience usually results in the customer not returning.… Leer más →
February 14 is a date where love and friendship gain marked interest. However, affection has several aspects. There is affection for one’s partner, friends, family and profession. Nowadays brands acquire a personality and for this reason it is not strange to find cases of love for them. For this reason, Market Research addresses the measurement of the parameters of closeness… Leer más →
Understanding the perception of the quality of the offer in a quantitative way implies several challenges. Among these is having an image that is as objective and neutral as possible from the opinion of consumers. Another one is having as soon as possible the findings of these investigations in order to be the basis for making immediate adjustments. A few… Leer más →
To deepen the knowledge of consumers we can resort to many alternatives depending on the objective that we pursue. The methodological approach that we choose for this task will also lead us to design our projects in one way or another. It is not the same to approach a study problem from a quantitative point of view than from a… Leer más →