Categoría: Satisfaction

Fotografía de dos corazones de madera. Imagen de DWilliam en Pixabay. (Español) / Fotografia de dois corações de madeira. Imagem de DWilliam no Pixabay. (Português) / Photograph of two wooden hearts. Image by DWilliam on Pixabay. (English)

In What Ways Can You Evaluate Love For Brands?

February 14 is a date where love and friendship gain marked interest. However, affection has several aspects. There is affection for one’s partner, friends, family and profession. Nowadays brands acquire a personality and for this reason it is not strange to find cases of love for them. For this reason, Market Research addresses the measurement of the parameters of closeness… Leer más →

Fotografía de una encuesta de satisfacción. Imagen de Nasim Nadjafi en Pixabay. (Español) / Fotografia de um inquérito de satisfação. Imagem de Nasim Nadjafi no Pixabay. (Português) / Photograph of a satisfaction survey. Image by Nasim Nadjafi on Pixabay. (English)

4 New Tips for Doing Satisfaction Surveys

Understanding the perception of the quality of the offer in a quantitative way implies several challenges. Among these is having an image that is as objective and neutral as possible from the opinion of consumers. Another one is having as soon as possible the findings of these investigations in order to be the basis for making immediate adjustments. A few… Leer más →

Imagen ilustrativa de una persona eligiendo entre dos pedazos de papel con las palabras "bad" y "good" (español) / Imagem ilustrativa de uma pessoa escolhendo entre dois pedaços de papel com as palavras "bad" e "good" (Português) / Illustrative image of a person choosing between two pieces of paper with the words "bad" and "good" on them (English)

How To Do Good Satisfaction Surveys?

To deepen the knowledge of consumers we can resort to many alternatives depending on the objective that we pursue. The methodological approach that we choose for this task will also lead us to design our projects in one way or another. It is not the same to approach a study problem from a quantitative point of view than from a… Leer más →