Hoy en día vivimos en un mundo interconectado. Lo que ocurre en un sitio puede afectar a su antípoda con relativa rapidez y facilidad. Un ejemplo de este fenómeno lo padecimos en la emergencia sanitaria por COVID-19. Un patógeno logró viajar por todo el globo poniéndonos en una crisis de la que no teníamos antecedente reciente. El intercambio de ideas… Leer más →
Today we live in a highly competitive world in which those who react most effectively and proactively will have the best results. Market Research is a strategic area that is gaining more and more weight every day inside and outside brands. However, in several territories it is still not considered a constant function and is usually outsourced through agencies. Hiring… Leer más →
There are multiple objectives that can be pursued in Market Research projects. Some studies will be exploratory and are limited to knowing the general characteristics of a sector. At other times the goal will be to test a hypothesis. In some more situations, a study that is repeated constantly over time will be followed up. However, there will be market… Leer más →
Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →
Various interested parties such as customers, analysts, suppliers and consumers are involved in the execution of market research. Satisfying everyone’s needs is a great responsibility since in case of making a mistake, unnecessary expenses are incurred. Among the aspects to define when planning a study are the methodology and choice of techniques. To choose one of these, all the circumstances… Leer más →
At the beginning of this month, the World Health Organization decreed the end of the Health Emergency due to SarsCov2/COVID-19. However, this disease will remain with us permanently. When it broke out in December 2019, few people imagined the scope that this multisystem inflammatory syndrome would have. This situation served as a catalyst for many transformations in various aspects of… Leer más →
