The market is made up of an endless number of segments. We can find in this offer a large number of products and services. The one that refers to Medicine is one that brings together a large series of specialties and involves other disciplines and sciences. For this reason, it is not strange to see that those interested in the… Leer más →
The market is made up of multiple sectors. Each of them has characteristics that represent challenges and opportunities when addressed from Marketing Research. Although there are basic principles that apply to any specialty, it is also true that when delving into each area it is necessary to have elements of it for a correct approach. Some of the areas that… Leer más →
Market research is not only focused on understanding the supply and demand of mass consumer products in supermarkets. Studies are also carried out in specialized segments. One of these sectors is that of Medicine. Laboratories and brands in the healthcare segment carry out research every year to better understand people and their needs in terms of prevention and health care.… Leer más →
Most could only conceive of market research as an exclusive activity of the private sector. However, media agencies also collaborate with the public sector. This is due to the fact that government institutions do not usually have the experience to understand consumers and therefore contract the services of market analysts to fulfill different purposes. Amid the health contingency due to… Leer más →
