Which Factors Should Be Paid Attention To When Planning A Central Location Test?
Etiqueta: Tips
What Aspects Should Be Taken Into Consideration When Doing A Central Location Test?
The organoleptic experience induces many purchasing decisions. It is for this reason that some Market Research projects require carrying out tests with people whose purpose is to evaluate and deepen the perceptions derived from the visual, tactile, olfactory, auditory and gustatory characteristics of a product. For now and despite great advances in technology, it is very difficult to measure these… Leer más →
What Are The 4 Main Types Of Marketing Research?
What Types Of Market Research Are There?
Whenever a project within Market Research is going to start, many doubts and questions arise from the people who order or hire the agencies. One of the first steps to follow to develop this type of effort refers to the design of the protocol. In this step, the methodology and scope of the study are defined. This task is essential… Leer más →
What Recommendations Should Be Followed When Carrying Out Social Impact Studies?
4 Recommendations For Conducting Social Impact Studies
Some of the more well-known topics within the practice of Market Research include satisfaction surveys, concept tests, and evaluation of habits and customs. However, there is another side of the sector that leads us to understand and learn about the problems and needs of people who are in conditions of social vulnerability. As we have mentioned in other entries in… Leer más →
What Are Some Of The Good Practices For Carrying Out Satisfaction Surveys?
4 New Tips for Doing Satisfaction Surveys
Understanding the perception of the quality of the offer in a quantitative way implies several challenges. Among these is having an image that is as objective and neutral as possible from the opinion of consumers. Another one is having as soon as possible the findings of these investigations in order to be the basis for making immediate adjustments. A few… Leer más →
Which Are Some Parameters You Should Check Before Choosing A Methodology?
What Tips Are There For Designing Good Questionnaires?
